ReachKit vs Moz
Moz is one of the oldest companies in SEO software, and its guides are how many people learned search. ReachKit makes the opposite offer: you should not have to learn it. If you want to become good at SEO, pick Moz. If you want to be found without taking the course, pick ReachKit.
Who does each job?
You do 3 of the 5 jobs, for every page.
You do none of them. You can still edit or stop any page.
What Moz does well
Moz Pro brings together Keyword Explorer, Rank Tracker, Site Crawl, competitive research, an On-page Grader, Domain Authority and Brand Authority. Moz states a keyword index of more than 1.25 billion keywords and more than 40 trillion links in Link Explorer. Its plans also track how a brand appears in four AI models, including Google AI Mode and Perplexity.
The teaching is the real gift. Moz Academy, Whiteboard Friday, the Moz Blog and the Beginner's Guide to SEO cover the subject from the basics up.
Moz Pro Standard is $99 a month, or $79 a month paid yearly, and there is a free trial. A free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer.
What ReachKit does instead
Every Monday we check what your buyers search and ask AI. Then up to 7 pages a week go live on your site by themselves.
Your part: about 10 minutes, once.
€49 a month. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | Moz |
|---|---|---|
| Free scan with no account | Yes | partly: free tools and a free account |
| SEO courses and guides | No | Yes |
| Domain Authority and link metrics | No | Yes |
| Keyword research database | No | Yes |
| AI answers checked | partly: ChatGPT and Google AI Mode | Yes |
| Pages written and put live for you | Yes | No |
| One plan, no tiers | Yes | No |
YesPartlyNo
Pick Moz when
- You want to learn SEO as a skill.
- You track Domain Authority for partners or investors.
- You are hiring a marketer who will want familiar tools.
Pick ReachKit when
- You want results without the course.
- You want pages going live for you every week.
- You want one price with no tiers.
Facts checked on 15 October 2026. Sources
- Moz Pro product pagemoz.com
- Moz Pro pricingmoz.com
See who gets your buyers today
free · no account · under a minute
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