Teardowns
How real products explain themselves to buyers. Each one dated, sourced and revised.
Buyer with a deadlineSide projectA page it could add
What every teardown reads
- What it offersWhat the hero and the plans say, quoted.
- The promise that sellsThe one outcome a buyer can say yes to.
- Who it is forThe buyer with a reason to act now.
- Our opinionPages it could add.
9 products
All teardowns
marks each product’s sharpest promise, in our words
- Revised 15 Oct 2026
Bearable
A symptom tracker whose real promise is finding what drives your symptoms.Read the teardown - Revised 15 Oct 2026
Cal.com
Scheduling software that also sells itself to developers building scheduling into their own product.Read the teardown - Revised 15 Oct 2026
CardPointers
A rewards app whose sharpest promise is which card to use at this shop.Read the teardown - Site changed
Nudgi
The habit app we described is no longer at nudgi.app; the site now sells invoice reminders.Read the teardown - Revised 15 Oct 2026
Opal
A focus app whose strongest feature is a block you cannot switch off.Read the teardown - Revised 15 Oct 2026
Plausible Analytics
Privacy-friendly analytics whose most concrete promise is no cookie banner.Read the teardown - Revised 15 Oct 2026
Raycast
A keyboard launcher that has grown into an AI tool and a team standard.Read the teardown - New direction
Reflect
Reflect has turned toward open source and local Markdown files; the original app continues.Read the teardown - Revised 15 Oct 2026
Sofa
One app for everything you want to enjoy, replacing several single-purpose trackers.Read the teardown
Your site and competitors, read weekly
- A read of one product’s public pagesYour site, read first, then checked every Monday
- An opinion on pages it could addThe questions your buyers ask that no page of yours answers
- Takeaways for you to act onPages written and live on your website, up to 7 a week
Your part: about 10 minutes, once.
€49 a month. One plan. Cancel any time.See how it works
See who gets your buyers today
The free scan shows where your buyers go instead, and suggests your first page.
free · no account · under a minute