Plausible, read from outside

Written 3 June 2026 · checked 19 October 2026

Plausible is lightweight, open-source web analytics that sets no cookies and is made and hosted in the EU. Its sharpest promise, no cookie banner, sits below the hero.

plausible.io

  1. Easy to use and privacy-friendly Google Analytics alternative

    Plausible is powerful, lightweight analytics. No cookies, just insights. Made and hosted in the EU, powered by European-owned infrastructure.

  2. further down the page

    No cookies'No cookie banner required'Open source
  3. Starter from $9 a monthGrowth · Business · Enterprise30-day trial, no card
  1. The hero leads with the alternativeMany similar tools describe themselves the same way.
  2. The sharpest promise sits lowerOne claim among several, below the comparison with Google Analytics.
  3. Plans are on the home pageFrom $9 a month, with a 30-day free trial and no credit card.
Home page read 15 October 2026, checked 19 October 2026. Quotes are its own words.

1 · What it offers

What Plausible offers

  • No cookies
  • No persistent identifiers
  • No personal data processed
  • No cookie banner needed
  • Open-source code
  • Made and hosted in the EU
  • Starter from $9 a month
  • Growth and Business plans
  • Custom Enterprise pricing
  • 30-day free trial, no card

2 · The promise

The promise that sells

How many tools sound

tool APrivacy-friendly analyticstool BPrivacy-friendly analyticstool CPrivacy-friendly analytics

What a buyer can approve a budget for

Remove the consent bannerKeep the numbersPass the review
Our illustration. Tools A to C are not named products.

The home page does say 'No cookie banner required'. It is one claim among several, below the comparison with Google Analytics.

3 · The buyer

Who it is for

Already knows PlausibleDevelopers who dislike Google Analytics.Comparing dashboards
The buyer with a deadlineA marketing or compliance lead with EU visitors, told to fix the banner or the data transfer.Wants the problem gone

4 · Our opinion

Where the opportunity is

A pagefor the compliance buyerDrop the cookie banner, keep your numbers
An explainerfor the same buyer, earlierIs Google Analytics GDPR compliant?
Our opinion, drawn as page ideas. Neither page exists today as far as we read.

Takeaways

  1. Put 'drop the cookie banner, keep your numbers' next to the hero, not below it.
  2. Build a page for the compliance buyer, around the banner and the review it removes.
  3. Write the plain answer to whether Google Analytics is GDPR compliant.
  4. Tell your story in privacy and EU communities, where open code and EU hosting matter most.

Facts checked on 19 October 2026.

Sources

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