ReachKit vs SEOptimer
SEOptimer is an SEO audit tool: you enter a website URL and get a free analysis with a prioritised list of recommendations. It is best known for turning that audit into branded PDF reports and an audit widget that agencies embed on their own sites to win leads. ReachKit's free scan also lists technical issues, across up to 100 pages, and adds the searches buyers in your market make and who shows up instead of you. The paid plan then writes up to 7 pages a week, new or updated.
Who does each job?
You do 2 of the 5 jobs, for every page.
You do none of them. You can still edit or stop any page.
What SEOptimer does well
The audit is free from a URL and ends in a clear, prioritised list of recommendations. It also looks at AI search: SEOptimer points out your current Google AI search rankings and checks factors such as whether AI readers can access your site.
It is built for people who show audits to others. You can make white-label PDF reports with your own logo, colours and fonts, in several languages, and embed an audit widget on your site that sends each new lead to your mailbox or your CRM. Bulk reporting and an API with 100+ data points run audits at scale.
Around the audit is a full toolset: keyword research, keyword tracking by country, language, search engine and device, backlink research and monitoring, a crawler that scans every page of a site, local SEO and Google Business Profile audits, and 60+ free tools. A 14-day free trial is offered.
What ReachKit does instead
Every Monday we check what your buyers search and ask AI. Then up to 7 pages a week go live on your site by themselves.
Your part: about 10 minutes, once.
€49 a month. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | SEOptimer |
|---|---|---|
| Free audit from a URL | Yes | Yes |
| Pages scanned | Up to 100 | Every page, with the crawler |
| Shows how you appear in AI search | Yes | Yes |
| White-label PDF reports | No | Yes |
| Embeddable lead-gen audit widget | No | Yes |
| Keyword and backlink research | No | Yes |
| Checks the searches buyers make | Yes | Partly: tracks keywords you choose |
| Puts pages live every week for you | Yes | Partly: a separate AI writing assistant |
YesPartlyNo
Pick SEOptimer when
- You audit client sites and need branded PDF reports.
- You want an audit widget on your site to win leads.
- You need keyword research, backlinks and rank tracking in one suite.
Pick ReachKit when
- The only site you care about is your own.
- You want to know which searches buyers make and who wins them.
- You want pages written and live for you every week.
Facts checked on 8 October 2026. Sources
- SEOptimer home page (Internet Archive copy, 8 October 2026)web.archive.org
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