ReachKit vs SparkToro
SparkToro answers one question very well: where does my audience spend time online? ReachKit answers a different one: when that audience searches Google or asks AI, do they find you or your competitors? Then it writes up to 7 pages a week, new or updated, to change the answer. The two fit together. If buyers already search and find your competitors instead of you, start with ReachKit.
Who does each job?
You do 4 of the 5 jobs, for every page.
You do none of them. You can still edit or stop any page.
What SparkToro does well
SparkToro is audience research. Describe an audience and it shows the websites, podcasts, YouTube channels and social accounts that audience engages with far more than average. It also shows the words and phrases they type into Google and Bing, the social networks and AI tools they use, and the topics they care about.
That is rare data. It helps you decide which newsletters to sponsor, which podcasts to pitch and which communities to join. SparkToro has a free plan for basic audience research, with three previews a month.
What ReachKit does instead
Every Monday we check what your buyers search and ask AI. Then up to 7 pages a week go live on your site by themselves.
Your part: about 10 minutes, once.
€49 a month. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | SparkToro |
|---|---|---|
| Where your audience spends time | No | Yes |
| Words your audience searches | partly: the searches in your market | Yes |
| Who is on Google's first page | Yes | No |
| Whether AI answers mention you | Yes | No |
| Visibility Score from 0 to 100 | Yes | No |
| Technical issues on your site | Yes | No |
| Puts pages live on your website | Yes | No |
| Free to start | Yes | Yes |
YesPartlyNo
Pick SparkToro when
- You are planning sponsorships, podcast pitches or community work.
- You want to know which sites and accounts your buyers follow.
- You want audience profiles to shape your positioning.
Pick ReachKit when
- Buyers search for what you sell and find your competitors.
- You want your own site checked on Google and in AI answers.
- You want pages going live every week without writing them yourself.
Facts checked on 15 October 2026. Sources
- SparkToro home pagesparktoro.com
- SparkToro pricingsparktoro.com
See who gets your buyers today
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