ReachKit vs Surfer
Surfer is a writing tool: you bring a topic and a draft, and it guides the draft with search data. ReachKit is for a founder who does not want to write at all. It checks where buyers find your competitors instead of you, then writes up to 7 pages a week, new or updated, from your own site. If you or a writer produce content and want each piece to compete, Surfer fits. If nobody on your team writes, ReachKit does it.
Who does each job?
You do 3 of the 5 jobs, for every page.
You do none of them. You can still edit or stop any page.
What Surfer does well
Surfer's Content Editor gives live search and AI search guidelines while you write, and a Content Score tells you how the draft compares. It can also write and edit with AI.
Surfer also has an AI Tracker, which shows how your brand appears in AI tools like ChatGPT and flags answers that favour competitors. It offers several plans and free tools, including a free AI visibility audit.
What ReachKit does instead
Every Monday we check what your buyers search and ask AI. Then up to 7 pages a week go live on your site by themselves.
Your part: about 10 minutes, once.
€49 a month. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | Surfer |
|---|---|---|
| Editor that guides your draft | No | Yes |
| Writes with AI | partly: whole pages, from your site | Yes |
| Tracks AI answers about you | Yes | Yes |
| Technical issues on your site | Yes | No |
| One plan, VAT included | Yes | partly: several plans |
| Free to start | Yes | partly: free tools and an AI audit |
YesPartlyNo
Pick Surfer when
- You or a writer already produce articles and want each to compete.
- You choose your own topics and want guidance as you write.
- You want to edit every word before it goes out.
Pick ReachKit when
- Nobody on your team writes, and you do not want to start.
- You want the topics chosen from what buyers search.
- You want pages going live every week without you.
Facts checked on 15 October 2026. Sources
- Surfer home pagesurferseo.com
- Surfer pricingsurferseo.com
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