ReachKit vs Website Grader
Website Grader is HubSpot's free online tool. It grades a site against performance, mobile readiness, SEO and security, which makes it a good first look for a site that has never been checked. ReachKit's free scan answers a different question: which searches buyers in your market make, who shows up instead of you, and which technical issues stand in the way. The paid plan then writes up to 7 pages a week, new or updated.
Who does each job?
You do 5 of the 5 jobs, for every page.
You do none of them. You can still edit or stop any page.
What Website Grader does well
It is free and broad. HubSpot describes it as a free online tool that grades your site against key metrics like performance, mobile readiness, SEO and security. Speed and security are things a founder rarely checks, and a slow or insecure site loses buyers before anything else matters.
It is written for beginners. The page explains in plain words why speed matters, what helps SEO, such as indexed pages, alt text and meta data, and points to a HubSpot Academy course on web optimisation for the next step.
What ReachKit does instead
Every Monday we check what your buyers search and ask AI. Then up to 7 pages a week go live on your site by themselves.
Your part: about 10 minutes, once.
€49 a month. One plan. Cancel any time.See how it works
Side by side
| What it does | ReachKit | Website Grader |
|---|---|---|
| Free check | Yes | Yes |
| Speed check | Partly: flags slow pages | Yes |
| Mobile readiness | Partly: phone usability | Yes |
| Security grade | No | Yes |
| Checks the searches buyers make | Yes | No |
| Shows competitors who appear instead of you | Yes | No |
| Puts pages live every week for you | Yes | No |
YesPartlyNo
Pick Website Grader when
- You have never checked your site and want a free first grade.
- You want speed and security looked at alongside SEO.
- You already use HubSpot and its courses help you.
Pick ReachKit when
- You want to know which searches buyers make and who wins them.
- You want technical issues listed page by page, with a fix for each.
- You want pages going live for you every week.
Facts checked on 15 October 2026. Sources
- Website Grader by HubSpotwebsite.grader.com
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